Aashna Shroff is an Indian fashion and lifestyle influencer, content creator, and entrepreneur widely known for her blog and YouTube channel, The Snob Journal. Born and raised in Mumbai, she began her career as a preschool teacher before stepping into the digital space with a deep passion for fashion and storytelling. Over the years, Aashna has built a strong presence across social media platforms by sharing honest beauty reviews, everyday fashion tips, travel diaries, and thoughtful lifestyle content.
What makes Aashna’s journey special is her natural style and relatable voice. She doesn’t just talk about clothes or makeup—she shares her experiences, lessons, and the small things that shape her life. With her soft-spoken approach and clear sense of aesthetic, she has won the trust of thousands of followers and worked with top brands like L’Oréal and Estée Lauder. Today, she continues to inspire young creators by turning her creativity into a career that blends passion with purpose.
Early Life & Background
Aashna was born on August 4, 1993, in Mumbai, Maharashtra, into a Sindhi Hindu family. She is the only child of her parents and was raised by her mother, Kiran Shyam Shroff, a former model. Her parents separated when she was young, and her mother played a big role in shaping her life. Growing up in a middle-class home, Aashna was surrounded by strong women who taught her the value of independence and hard work.
Even as a child, Aashna showed signs of creativity. She loved drawing, coloring, and exploring new ideas. Her mother’s background in modeling also exposed her to the world of fashion early on. In fact, Aashna even appeared in a few print ads and TV commercials as a child, often alongside her mother. These early experiences planted the seeds for what would later become her career.
Schooling and Early Career Choices
Aashna completed her Class 10 from a CBSE-affiliated school in Mumbai. After that, she joined Mithibai College for her Higher Secondary Certificate (HSC). Her mother was not in favor of her studying arts, so Aashna didn’t go straight into fashion. Instead, she started working as a preschool teacher, a job she held for two years. During this time, she also completed an Early Childhood Education course from New Zealand.
The real turning point came when Aashna decided to study fashion seriously. She applied to the London College of Fashion, one of the most respected fashion schools in the world. Getting accepted was a big deal, and it marked the beginning of a new chapter in her life. In London, she studied fashion design and learned about the global fashion industry. The experience opened her eyes to new styles, cultures, and ways of thinking.
Aashna Shroff Wiki | BIO
| Attribute | Details |
|---|---|
| Full Name | Aashna Shroff |
| Profession | Fashion & Lifestyle Influencer, Blogger, Content Creator, Entrepreneur |
| Blog Name | The Snob Journal |
| Date of Birth | 4 August 1993 (Wednesday) |
| Age (as of 2025) | 31 Years |
| Birthplace | Mumbai, Maharashtra, India |
| Zodiac Sign | Leo |
| Nationality | Indian |
| Religion | Hinduism |
| Caste | Sindhi |
| Hometown | Mumbai, Maharashtra, India |
| Height | 5’5” (165 cm / 1.65 m) |
| Weight | 55 kg |
| Eye Colour | Brown |
| Hair Colour | Brown |
| Education | Early Childhood Education Interior Designing Photography Course Fashion Degree from London College of Fashion |
| Schooling | CBSE affiliated school (Class 10) HSC from Mithibai College, Mumbai |
| Career Start | Preschool teacher for 2 years before pursuing fashion |
| Social Media Debut | Joined Twitter in 2009, first tweet in 2014 |
| Collaborations | NYKAA, Maybelline, Estée Lauder, L’Oréal |
| Net Worth (2025) | ₹3 crore approx. |
| Mother’s Name | Kiran Shyam Shroff (Former Model) |
| Father’s Name | Not Known |
| Marital Status | Married |
| Spouse | Armaan Malik (Singer) |
| Engagement Date | 22 October 2023 |
| Wedding Date | 2 January 2025 |
| @aashnashroff/ | |
| YouTube | @Aashna.Shroff/ |
Global Exposure at London College of Fashion
Studying at the London College of Fashion gave Aashna a global perspective. She was exposed to different cultures, styles, and design philosophies. The school’s hands-on approach allowed her to work on real projects, collaborate with other students, and understand the business side of fashion. She learned how to create mood boards, design collections, and even market her work.
This international exposure helped Aashna develop a unique style—one that blends Western minimalism with Indian elegance. She also became more aware of sustainability and ethical fashion, topics that she often talks about in her content today. Her time in London wasn’t just about learning fashion; it was about finding her voice.
Early Career & Teaching Years
Before becoming a known face in fashion, Aashna lived a much quieter life as a pre-school teacher. After completing her HSC at Mithibai College, she spent two full years shaping little minds in a classroom. During this phase, she also completed a certificate in Early Childhood Education from New Zealand, adding professional weight to her role as an educator.
Though it might seem far removed from the glitz of beauty and fashion, her early years in teaching taught her valuable life lessons. Patience, communication, and the ability to connect with people—skills she honed in that setting—eventually helped her build a loyal audience online. She often mentions that those years grounded her, giving her a strong sense of responsibility and structure.
Digital Debut: Twitter & Beyond
Even before she became a full-time content creator, Aashna was getting comfortable with the online world. She created a Twitter account in 2009, but her first tweet didn’t appear until 2014, when she wrote, “There is way too much happening for me to not be tweeting about it! #SoHereGoes.” It was a casual start but symbolic of her entry into social media storytelling.
By this time, she had started exploring Instagram and other platforms, gradually building a community that resonated with her style and voice. Aashna’s content felt different. She wasn’t trying too hard or putting on a show—she was simply sharing her day-to-day life, her fashion choices, and her beauty routines with honesty and charm.
This authenticity became her superpower. In a digital world often obsessed with perfection, her followers appreciated her natural tone, occasional vulnerability, and relatable lifestyle. She wasn’t trying to be a celebrity; she was just being herself—and that clicked.
Net Worth & Income
As of 2025, Shroff’s estimated net worth stands at approximately ₹3 crore. This impressive figure reflects her successful career as a digital content creator, fashion blogger, and entrepreneur.
Her income comes from brand endorsements, YouTube monetization, paid partnerships with top beauty and lifestyle labels like L’Oréal and Estée Lauder, as well as her own ventures like The Snob Journal and The Snob Home. With a loyal audience and high engagement across platforms, Aashna has positioned herself as one of India’s most bankable influencers in the fashion and beauty space.
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Physical Appearance
Physically, Aashna is admired for her graceful and classic appearance. She stands at around 5 feet 5 inches tall (165 cm) and maintains a slender figure, weighing approximately 55 kilograms. Her naturally warm features include expressive brown eyes and rich brown hair that she styles with simplicity and elegance.
Her fashion choices often highlight her refined sense of proportion and style, allowing her personality—not just the clothes—to shine through. Whether on camera or at public events, Aashna’s calm, polished presence adds to her appeal as both a fashion muse and a relatable role model.
Launch of “The Snob Shop”
In 2013, Aashna launched “The Snob Shop” on Facebook—a curated online fashion store that marked her formal dive into entrepreneurship. She used her sense of style and awareness of youth trends to handpick items that her followers would love. Each piece in the shop felt like an extension of her personality—modern, elegant, and wearable.
This small but well-targeted venture quickly drew attention. Young women, especially in metropolitan cities, found her style approachable yet aspirational. Aashna herself modeled many of the outfits, using Facebook and early Instagram to market her products. She answered customer queries herself, packed orders, and managed deliveries with her mom’s help—all from her living room.
Birth of “The Snob Journal”
In 2013, the same year she launched her shop, Aashna also began her blog, “The Snob Journal.” This was a deeply personal venture—an online space where she could write about fashion, beauty, travel, and her daily life. Unlike many influencers who chase trends, Aashna built her blog around her own experiences and preferences.
She wrote detailed posts about how to style outfits, how to pack for trips, and how to find your sense of style. She also opened up about the ups and downs of her life, giving her readers a sense of connection and closeness that’s rare in influencer spaces. Her tone was warm, chatty, and easy to relate to—just like talking to a fashionable friend who’s always got the best advice.
YouTube Career & Video Milestones
After growing her presence on social platforms and through her blog, Aashna decided to take her storytelling to the next level. That’s when she launched her YouTube channel, The Snob Journal. Her earliest videos were simple—makeup tutorials, lookbooks, and product reviews—but what made them special was Aashna’s natural way of talking to the camera. She wasn’t rehearsed or stiff. She just talked like she would to a friend.
Over time, her videos began to evolve. The production quality improved, and the range of content expanded. From “How to style basics” to “Travel Vlogs” and “Makeup Hauls,” every upload reflected her signature style: clean, stylish, and soft-spoken. The channel steadily gained momentum, eventually reaching over 190,000 subscribers. For many fans, watching Aashna’s videos became a weekly ritual. In June 2016, Aashna posted a video titled “Bra Talk? | GIVEAWAY! (CLOSED)”—and it became a sensation.
Engagement & Marriage with Armaan Malik
In August 2023, Aashna got engaged to her longtime partner, Armaan Malik, a well-known Indian singer. The proposal was straight out of a movie—Armaan went down on one knee and even released a song titled “Kasam Se – The Proposal” to mark the moment. The photos from that day, filled with joy and emotion, quickly went viral.
Their relationship had its ups and downs. They reportedly began dating in 2017, took a break, and then reunited in 2019. But through it all, they remained each other’s biggest supporters. Their love story resonated with fans because it felt real, imperfect, but full of heart.
On January 2, 2025, Aashna and Armaan tied the knot in an intimate outdoor ceremony attended by close friends and family. The wedding was a visual treat. Aashna wore a stunning orange lehenga by Manish Malhotra, paired with pastel peach bangles and polki jewelry. Armaan complemented her look with a peach sherwani, creating a harmonious and elegant aesthetic.
Brand Collaborations & Paid Partnerships
As Aashna’s follower count climbed, top beauty and fashion brands began to take notice. She formed paid collaborations with several international and Indian names, including NYKAA, Maybelline, Estée Lauder, and L’Oréal. These weren’t just one-off sponsorships—many of them turned into long-term partnerships.
For example, in her skincare videos with NYKAA, she often included before-and-after shots and clearly explained how each product worked for her skin type. In her collaborations with Estée Lauder, she focused on themes of self-care, confidence, and timeless beauty—echoing the brand’s own messaging.
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