Apoorva Mukhija, better known by her online name The Rebel Kid, is one of the most talked-about young creators in India today. She has built her identity as a bold, unapologetic, and humorous voice on social media. Her videos frequently incorporate comedy and real-life events, making her relevant to millions of viewers.
Her popularity grew rapidly after she started posting short videos on Instagram and YouTube. Within a few years, she became a familiar face in the digital world, collaborating with top brands and appearing in web series. In 2025, she made headlines as a contestant on The Traitors India, a reality competition series hosted by Karan Johar on Prime Video. She also made an appearance as a Wild Card in Netflix’s Lock Upp.
Apoorva Mukhija Age, Wiki, Career, Family, Boyfriend
| Attribute | Details |
|---|---|
| Full Name | Apoorva Mukhija |
| Popular Name/Nickname | The Rebel Kid, Kaleshi Aurat |
| Date of Birth | 28 July 2001 |
| Age (as of July 2026) | 25 years |
| Birthplace | New Delhi, India |
| Current Residence | Mumbai, Maharashtra, India |
| Nationality | Indian |
| Profession | Digital Content Creator, Influencer, Actor, Model |
| Education | B.Tech in Computer Science, Manipal University, Jaipur (2018–2022) |
| Schools Attended | Khaitan Public School, Convent of Jesus and Mary (Delhi), DPS Panipat |
| Family | Father (Govt. employee), Mother: Anita Mukhija (Teacher), Younger Brother |
| Relationship Status | Unmarried; Ex-boyfriend Utsav Dahiya (Investment Banker) |
| Career Start | 2019 – First video If Beauty Gurus Were Honest |
| YouTube Channel | The Rebel Kid |
| Breakthrough | Viral Instagram reels (2021 onwards) |
| Major Works | Who’s Your Gynac? (2023), The Traitors India (2025), Baat Pakki (2025) |
| Brand Collaborations | Nike, Meta, Amazon, Maybelline, Kate Spade |
| Awards & Recognition | Exhibit Award (2023), Who’s Next Influencer Award (2024), Entrepreneur India Rising Star Award (2024), Cosmopolitan Blogger Award (2024) |
| Tattoos | Snake (finger), Chaos (forearm), Butterflies (ribs), Collarbone & forearm designs |
| Controversies | FIR in Feb 2025 for abusive language; Dropped from IIFA Ambassador list |
| Lifestyle | Loves travelling, parties, adventure sports; Favourite food Rajma Chawal |
| @the.rebel.kid/ | |
| YouTube | @the.rebelkid/ |
Early Life and Background
Apoorva was born on 28 July 2001 in New Delhi. She spent her early years in Delhi before moving to Mumbai to pursue her career. Her family has always been supportive of her choices. Her father works as a government employee, while her mother, Anita Mukhija, is a teacher. Apoorva also has a younger brother, and together they share a close bond.
Growing up, Apoorva was known for her outspoken nature. Friends often described her as someone who never hesitated to speak her mind. This quality later became her strength when she entered the digital space. Her childhood experiences shaped her personality, giving her the confidence to stand out in a crowded industry.
Education Journey
Apoorva’s education played an important role in her journey. She studied at several schools, including Khaitan Public School, Convent of Jesus and Mary in Delhi, and Delhi Public School Panipat. Later, she joined Manipal University, Jaipur, where she pursued a B.Tech degree in Computer Science from 2018 to 2022.
Apoorva did not limit herself to studies during her undergraduate years. She took part in internships and projects that gave her exposure to marketing and technology. She worked with companies like MX TakaTak, Swiggy Dineout, and Sparks Foundation, gaining practical experience.
Entry into Digital Content Creation
Apoorva’s journey into the digital world began during her college years. She was only 18 when she started experimenting with short videos. Her first upload, If Beauty Gurus Were Honest in 2019, was a light-hearted take on the beauty industry. Though it did not immediately make her famous, it gave her the confidence to continue creating.
She soon launched her YouTube channel under the name The Rebel Kid. The name itself reflected her personality — someone who was not afraid to challenge norms and speak her mind. Her content was a mix of rants, comedy skits, and lifestyle vlogs. What made her stand out was her ability to talk about everyday issues in a humorous yet relatable way.
Rise to Fame
By 2021, Apoorva’s Instagram reels started going viral. Her videos touched on topics like relationships, college life, and social issues, often with a comic twist. Young audiences connected with her honesty and boldness. She quickly built a loyal fan base that admired her for being real and unfiltered.
Her popularity opened doors to collaborations with big brands. She worked with companies like Nike, Meta, Amazon, Maybelline, and Kate Spade. These partnerships not only boosted her visibility but also established her as a trusted influencer in the fashion and lifestyle space.
See Also:- Krutika Ojha
Career Highlights
Apoorva’s career is not limited to social media. After completing her degree, she briefly worked at Dell Technologies as an Associate Sales Engineer Analyst in 2022. However, her passion for content creation pulled her back into the entertainment industry.
She was listed among the Top 100 Digital Stars in 2022–2023, a recognition that highlighted her growing influence. In 2023, she made her acting debut in the web series Who’s Your Gynac?. This was followed by her appearance on The Traitors India in 2025, where she was one of the standout contenders. She also appeared in Baat Pakki the same year, proving her versatility as both an influencer and an actor.
Awards and Recognition
Apoorva’s efforts have been rewarded with several awards. In 2023, she won the Exhibit Award, which recognized her impact in the digital space. The following year, she received the Who’s Next Influencer Award – Storyteller of the Year (2024), celebrating her unique style of storytelling.
She also bagged the Entrepreneur India Rising Star Award (2024) and the Cosmopolitan Blogger Award (2024). These honors show how she has managed to move beyond being just a social media creator to becoming a recognized name in the entertainment industry.
Family and Relationships
Behind Apoorva’s success is a supportive family. Her father, a government employee, and her mother, Anita Mukhija, a teacher, have always encouraged her to follow her dreams. She shares a warm bond with her younger brother, who often appears in her stories and posts.
In her personal life, Apoorva was once in a relationship with Utsav Dahiya, an investment banker. Their breakup became a topic of public discussion, especially after an incident at the Under 25 Summit in 2025 where the crowd teased her by chanting his name. Apoorva responded strongly, showing her fearless nature. As of now, Apoorva is unmarried and focused on her career.
Controversies and Challenges
Like many public figures, Apoorva has faced her share of controversies. She was charged with a formal complaint in February 2025 for using derogatory remarks while participating in India’s Got Latent. The incident sparked debates about the limits of free speech in entertainment. She later clarified her stance, but the controversy showed how her outspoken nature sometimes attracts criticism.
Another major setback came when she was dropped from the IIFA Ambassador list after facing backlash for her remarks. Despite these challenges, Apoorva remained firm in her identity. She often says that being real matters more to her than being universally liked. Her ability to bounce back from criticism has made her stronger and more respected among her fans.
Net Worth and Lifestyle
In 2025, rumors spread that Apoorva’s net worth was around ₹41 crore. The news quickly went viral, but Apoorva herself denied the claim. She clarified that while she earns well from brand deals and collaborations, her actual income is far lower than the figure reported.
Her lifestyle reflects her personality — bold yet grounded. She enjoys travelling, adventure sports, and attending parties. She is often seen enjoying wine with friends, sharing glimpses of her life on social media. At the same time, she remains connected to her roots, with simple pleasures like her love for Rajma Chawal.
Interesting Facts about Apoorva Mukhija
- Apoorva is a big fan of cricketer Suryakumar Yadav.
- She has worked in multiple internships, including MX TakaTak, Swiggy Dineout, and Sparks Foundation.
- She has several tattoos, each symbolizing her personality and experiences.
- She was once teased publicly with her ex-boyfriend’s name at the Under 25 Summit in 2025, but she handled the situation with courage.
- She enjoys experimenting with fashion and often mixes casual looks with bold accessories.
Read Also:- Swati Rojha
