Simone Smith is an American entrepreneur, jewelry designer, and philanthropist. She first gained public attention as the wife of legendary rapper and actor LL Cool J, but over the years, she has built a name for herself through her creativity, strength, and business success. Born and raised in Queens, New York, Simone’s journey reflects her deep love for family, her strong faith, and her passion for fashion.
In 2011, Simone launched her own jewelry brand, Simone I. Smith Jewelry, which quickly became popular for its bold and meaningful designs. Her work is inspired by her personal experiences, including her battle with a rare form of bone cancer. Through her brand, she not only shares her story but also supports cancer awareness and other charitable causes.
Early Life and Background
Simone Irene Smith was born on March 31, 1968, in Queens, New York. Queens is one of the five boroughs of New York City and is known for its mix of cultures and strong sense of community. Simone grew up in a neighborhood where people looked out for each other. The streets were filled with music, laughter, and the sounds of kids playing. It was a place where dreams were born, and Simone’s journey started there.
As a child, Simone was surrounded by family and friends. Her upbringing was simple but full of love. She learned the value of hard work and staying true to herself. Queens was also the birthplace of hip-hop, and Simone was right there as the music and culture grew. These early experiences helped shape her style and her love for fashion.
Simone Smith Wiki | BIO
| Attribute | Details |
|---|---|
| Full Name | Simone Irene Smith |
| Date of Birth | March 31, 1968 |
| Age | 57 years old (as of 2025) |
| Birthplace | Queens, New York, United States |
| Nationality | American |
| Ethnicity | African-American |
| Religion | Christian |
| Height | 5 feet 4 inches (163 cm) |
| Weight | 56 kg |
| Hair Color | Brown |
| Eye Color | Brown |
| Profession | Entrepreneur, Jewelry Designer, Philanthropist |
| Known For | Founder of Simone I. Smith Jewelry; Wife of LL Cool J |
| Spouse | LL Cool J (James Todd Smith) – Married in 1995 |
| Children | Najee Laurent Todd Eugene Smith, Italia Anita Maria Smith, Samaria Leah Wisdom Smith, Nina Simone Smith |
| Grandchildren | Two (as of 2025) |
| Signature Brand | Simone I. Smith Jewelry |
| Other Ventures | S.I.S. Luxe Lacquer (nail polish), King & Majesty men’s jewelry collections |
| Major Collaborations | Mary J. Blige (Sister Love Collection) |
| Cancer Journey | Diagnosed with stage III chondrosarcoma in 2004; cancer-free since recovery |
| Philanthropy | Sweet Touch of Hope; American Cancer Society campaigns |
| Awards & Honors | Rock the Jewels Award (BIJC, 2023); NAWBO Los Angeles; LadyLike Foundation |
| Social Media | Instagram: @sislovespurple |
| Net Worth | Estimated $20 million (as of 2025) |
Marriage and Partnership
Simone and LL Cool J have one of the longest-lasting marriages in the entertainment world. Their love story began in Queens, New York, when Simone was just 17 and LL Cool J was 19. It wasn’t a fancy Hollywood meeting—it was simple and real. LL Cool J was driving down the street in his mother’s car when a friend introduced him to Simone. That moment changed everything.
They dated for eight years before getting married. During that time, LL Cool J’s music career was taking off. He was becoming a star, but Simone stayed grounded. She didn’t fall in love with the fame—she fell in love with the person. Their relationship was built on trust, friendship, and shared values. They supported each other through the highs and lows of life.
On August 8, 1995, Simone and LL Cool J got married. Their wedding was a celebration of love and commitment. Over the years, they’ve faced many challenges, including Simone’s battle with cancer. But through it all, they’ve stayed strong. Their marriage is a true partnership, filled with love, respect, and teamwork.
Family Life and Children
Simone and LL Cool J are proud parents of four children: Najee, Italia, Samaria, and Nina. Family is at the heart of Simone’s life. Despite their busy careers, she and LL Cool J have always made time for their kids. They believe in strong family values and have worked hard to create a loving home.
Their oldest son, Najee, was born in 1989. He has stayed mostly out of the spotlight but is known for being close to his parents. Italia, born in 1991, is a mom herself now. She has two children and is expecting a third, making Simone and LL Cool J proud grandparents. Samaria, born in 1995, has followed her mom’s footsteps into fashion. She’s worked with Simone on jewelry designs and has her own style brand. Nina, the youngest, was born in 2000 and is pursuing a music career like her dad.
Entrepreneurial Journey
In 2011, Simone turned her love for accessories into a business. She launched Simone I. Smith Jewelry with a clear mission: to create beautiful pieces that tell a story. Her designs are bold, stylish, and full of meaning. Each piece reflects her journey, especially her fight against cancer.
The idea for her first design came from a tattoo. Simone had a lollipop tattoo on her leg, but after surgery, it was changed. That inspired her to create the “Sweet Touch of Hope” pendant. It became a symbol of strength and healing. From there, her jewelry line grew.
Simone’s brand is more than fashion—it’s about empowerment. She wants women to feel strong and beautiful. Her designs include hoop earrings, bangles, necklaces, and rings. Each item is crafted with care and purpose. Her jewelry has been featured in magazines and worn by celebrities.
Collaborations and Growth
Simone’s business grew quickly. In 2018, she teamed up with Mary J. Blige to launch the Sister Love collection. This line celebrates friendship, strength, and style. It’s a bold and beautiful reflection of their bond. The collection includes statement pieces that stand out and make a difference.
She also expanded her brand with S.I.S. Luxe Lacquer, a nail polish line that’s clean and vegan. In 2022, she launched collections for Walmart, making her products more accessible. Her men’s jewelry lines—King and Majesty—offer stylish options for everyone.
Simone’s business is built on passion and purpose. She doesn’t just sell jewelry—she shares stories. Her brand is about resilience, beauty, and giving back. She’s created a space where fashion meets meaning.
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Philanthropy and Advocacy
Smith’s jewelry brand isn’t just about fashion—it’s about helping others. After surviving cancer, Simone wanted to use her story to inspire and support people going through tough times. That’s why she created the “Sweet Touch of Hope” collection. A portion of the money from each sale goes to cancer research and support programs.
Her jewelry designs carry messages of strength and survival. The lollipop pendant, for example, is a symbol of her own journey. It reminds people that even after pain, healing is possible. Simone believes that fashion can be powerful. It can make people feel strong, beautiful, and hopeful.
She also works with the American Cancer Society. Together, they launched the “Beat Cancer Like a Boss” campaign. This project encourages women to lean on their support systems and stay strong during treatment. Simone often speaks at events and shares her story to raise awareness and funds.
Partnering with Mary J. Blige
In 2018, Simone teamed up with her close friend Mary J. Blige to launch the Sister Love jewelry collection. This line celebrates friendship, strength, and style. The pieces are bold and beautiful, just like the women behind them. Simone and Mary wanted to create something that spoke to women everywhere.
They’ve hosted pop-up shops and events to promote the collection. These gatherings are more than just shopping—they’re about community. Survivors, supporters, and fashion lovers come together to share stories and support each other. Simone believes that every season is a season for giving.
The Sister Love collection has been a big success. It’s helped raise money for cancer research and brought attention to Simone’s mission. More than that, it’s shown how friendship and creativity can make a real difference.
Battle with Cancer: A Story of Strength
In 2004, Simone received news that changed her life. She was diagnosed with stage III chondrosarcoma, a rare form of bone cancer. This type of cancer affects the cartilage and bones, and it’s known for being aggressive. The survival rate is low, and treatment is tough.
Simone was shocked. She had always been healthy and active. But suddenly, she was facing a long and painful journey. Doctors told her she needed a 15-hour surgery to replace a bone in her leg. It was a risky procedure, but Simone was determined to fight.
After surgery, Simone had to learn how to walk again. Her recovery took two and a half years. It was slow and painful, but she never gave up. She went through physical therapy, faced setbacks, and kept pushing herself. Every step was a victory.
Net Worth and Financial Success
Simone started her jewelry brand in 2011 with a dream and a mission. She wanted to create pieces that told a story and helped others. Over the years, her business has grown into a successful brand with national reach.
Her products are sold online and in major stores like Macy’s and Walmart. She’s expanded into nail polish, men’s jewelry, and affordable luxury lines. Each new collection adds to her success and impact.
As of 2025, Smith’s estimated net worth is around $20 million. This includes earnings from her jewelry brand, collaborations, and public appearances. Her financial success is a result of hard work, smart choices, and staying true to her values.
Social Media Influence
Simone has built a strong presence on social media, especially on Instagram. Her account, @sislovespurple, has over 460,000 followers. It’s a mix of fashion, faith, family, and inspiration. She uses it to connect with fans, share her journey, and promote her brand.
Her posts include quotes about faith, behind-the-scenes looks at her jewelry line, and family moments. She also shares updates about her charity work and collaborations. Simone’s feed is warm, stylish, and full of heart.
Media Appearances and Public Persona
Simone may be known for her jewelry and philanthropy, but she’s also made her mark on television. Over the years, she’s appeared on several shows, often alongside her husband LL Cool J. These appearances have helped fans see the real Simone—warm, stylish, and full of grace.
She’s been featured on shows like Entertainment Tonight, The Mo’Nique Show, Oprah Prime, and E! True Hollywood Story. Each time, Simone brought her charm and authenticity to the screen. Whether she was sharing her journey or supporting LL Cool J at red carpet events, she always stood out.
Simone has attended many red carpet events, including the Teen Choice Awards and Live from E! Her fashion choices always turn heads. She mixes elegance with bold accessories, often wearing pieces from her own jewelry line. Her style is confident, colorful, and true to who she is.
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